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But since then controversy has grown over the pace and style of development in Zihua. We understand that those issues must be debated and decided by the citizens and their representatives, not tourists.
But there’s no denying that this town’s lifeblood is tourism. So when locals weigh the costs and benefits of development decisions made by government officials, we listen. And they should know we listen.
Another transfiguration has been occurring
in this town that only shows its face at night.
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| PHOTO: Magdaleno Flores |
Of course, many business people, especially those in the hospitality business, are anxious to see the area grow. Those I’ve spoken with want to discourage the visitors who leave behind more trash than pesos—most of them Mexicans—and attract more affluent guests from abroad.
How to accomplish that is where locals differ. Some want to assure that Mexicans, including citizens of Zihua, don’t get steamrollered by politicians’—and their pals’—big ambitions. And that the not so glamorous day-to-day needs of folks who actually live here year-round don’t get ignored.
Also debated is the pursuit of “Blue Flag” designation for Zihua’s five main beaches—an international standard town officials have adopted, and which many feel imposes unnecessary restrictions on how both visitors and locals can use the beaches.
Apparently every single person installing
a light in
those hillside neighborhoods has
decided on bulbs that
have no heart.
HOME FIRES BURNING
As controversial changes like these have come to see the light of day, another transfiguration has been occurring in this town that only shows its face at night.
During our stay this March, as Sally and I dined at some of the cliffside restaurants in La Madera after dark, I observed how much the nightscape—more specifically, the lightscape—has changed in this charming town we’ve come to love.
Most restaurants and lodgings along the beaches are illuminated with an inviting glow, a quality of lighting their owners and managers are smart enough to know evokes warmth, safety and comfort—as light in the range of 1,000 to 3,000 on the Kelvin color temperature scale has since our Neanderthal forebears huddled around campfires.
But as the eye starts climbing the cerros that form the backdrop of the town center, the lightscape changes. And not for the better.
Maybe folks haven’t noticed; some may not care. But apparently every single person installing or replacing a light in those hillside neighborhoods in recent years has decided on bulbs that have no heart.
Nice, warm LED lights are just as available
and just as cheap as cold ones.
INFECTION
What I’m seeing is that nearly 100 percent of those bulbs are emitting light of around 5,000 Kelvin—what’s billed in the lighting business as akin to daylight. Sounds innocuous enough, but against a backdrop of darkness this rather blueish hue of light looks far from inviting.
It’s the kind of light people choose for one of three reasons. First, because they’re scared. Maybe they figure that, like having a vicious guard dog chained up outside the back door, the more uninviting you can make your lighting, the fewer burglaries you’ll have.
Or, they may want it for the same reason some folks choose blue headlights for their cars: as a statement of attitude, a form of intimidation.
The third and more likely reason is that the decision isn’t the homeowners’ or landlords’ to make. Maybe it’s city or barrio officials understandably out to save a buck with cheaper LED lighting, who either don’t know or don’t care that nice, warm LED lights are just as available and just as cheap as cold ones.
Either way, the pall of cool, lifeless lighting is spreading up the shoulders of the hills behind El Centro like an infection. And I’m now seeing outbreaks of it popping out lower down, including in a few spots along the south end of Playa
La Ropa.
People don’t come here to see just a small
slice of exactly what we’re seeing in parts
of every big city back home.
WHAT WOULD ANDY THINK?
While Zihua’s “blue-mination” may be good for the city’s—or some officials’—bottom line, or some Zankas’ sense of security, it sure as hell is not good for tourism, the economic lifeblood of this area. Nor, by the way, is it good for people’s health.*
Accepting it is a de facto rejection of what visitors consistently say they find so appealing about Zihua, its warmth, its color, its uniquely human scale. People—at least people like me and my wife—don’t come here to see just a small slice of exactly what we’re seeing in the sketchier parts of just about every big city back home.
I mean is this the enchanting former fishing village of Zihuatanejo, the magical Eden Andy Dufresne dreamed of in The Shawshank Redemption…or some sketchy alley in Detroit or St. Louis?
* Numerous studies have shown that regular exposure to bluish light can stir depression, increase stress and interfere with healthy sleep.
